Pizza e Birra Restaurant

Pizza e Birra, owned by the Ismaya group, is re-inventing the wheel and proposes you an alcoholic version of Pizza Hut. The name is self-explanatory: Pizza e Birra has mostly pizzas (+ appetizers & soups) and beers (all kind, among which some fruit-flavoured) in its menu. The quality of the food is better than in any fast food but it’s far from being great cuisine. The beers, except for a few names are those that can be found in any other restaurant or bar. A good reason to go there is for the live music band on Friday and Saturday, and for the Beer Pong tournament that takes places once in a while. The big drawback is that of course, it is very expensive.

I’m always amazed to see with how much confidence the Ismaya Group manages to transform everything it touches into something funky & modern. I would never have bet that eating junk food with Bintang, in a Muslim country, could ever be seen a hot thing to do.

My opinion is that Pizza e Birra is a marketing concept that targets perfectly the young, urban Jakarta crowd. It is also a nice place for having an expensive snack after a movie, but there is way to much fuss about it.

The website looks nice but it’s difficult to access (slow to load): Pizza e Birra. You can try its facebook fanpage instead, from which I took the pic.

Pizza e Birra Plaza Indonesia
Lantai 5, Unit E 22
Jl. MH Thamrin

Pizza e Birra Setiabudi
Setiabudi Building
Jl. H.R. Rasuna Said II

Open from 11AM to 11PM (1AM on weekends)